HOME > What is Toyota Metapolis?

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Toyota Metapolis is an online, three-dimensional virtual city operated by Toyota Motor Corporation (TMC) with car-based lifestyles as its theme.
Toyota Metapolis is a free service available to anyone by registering on the special-purpose website and downloading the necessary application (service is currently only available in Japanese).

At present the Toyota Metapolis has about 100,000 members who have created individualized avatars to enjoy the experience of car-based lifestyles of the near future and interaction with other users. The total number of visitors to Toyota Metapolis surpassed one million in September 2009.

The main Toyota Metapolis services are:

• ・Test driving, purchasing with virtual currency, and driving virtual cars based on production models.
• ・Test driving, purchasing with virtual currency, and driving future cars and other vehicles that it would be difficult to experience in the real world.
• ・Plant and worksite tours at the virtual Toyota Motor Corporation.
• ・Learning about motor vehicles and Toyota's history in a virtual museum.
• ・Learning about technologies and products through a variety of games.
• ・Interacting with other users and with TMC through various events and services.

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  Cityscape of Toyota Metapolis

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  Driving along the highway in a virtual car

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  A tour of production processes through completion of a motor vehicle

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  Numerous events are held and announcements made.

Communication is the key function of the Toyota Metapolis services, and the greatest emphasis is placed on communications between TMC and users.
TMC has positioned Toyota Metapolis as a tool for communicating with segments that could not be reached through conventional media. Approximately 30 virtual events have been held since Toyota Metapolis opened.
As many as 1,500 user avatars gather for a single virtual event.
At the virtual events, TMC can interact and exchange opinions with users about new automobiles or future vehicles that it is proposing as well as the operation of Toyota Metapolis itself. The results of some of this interaction are then reflected in the Toyota Metapolis services.

TMC plans to continue expanding and enhancing Toyota Metapolis services as a new community for core Toyota fans to gather together.