TOYOTA

Vision & Philosophy

TOYOTA TRADITIONS

Regulations Leading to Technological Advancements

Aug-Nov 2009

Kaizen in a Time of Crisis

May-July 2009

Teamwork Overcomes a Crisis

Mar/Apr 2009

The Hybrid That Started It All / Visions Define Toyota′s Path

Nov2008-Feb2009

Making a Classic FF Vehicle

Sep/Oct 2008

Making an All-round Small SUV

Jul/Aug 2008

Creating the Ideal 21st Century Compact Car

May/Jun 2008

Toyota′s Crowning Achievement

Mar/Apr 2008

The Land Cruiser Led Toyota′s Drive into the Global Market

Jan/Feb 2008

We will put effort into the internal reform of the company to strengthen our corporate culture, and at the same time make a strategic move for the future

Nov/Dec 2007

Each person fulfilling his or her duties to the utmost can generate great power when gathered together...

Sep/Oct 2007

Fifty years of Passion, Challenge and Creativity

Jul/Aug 2007

The 50th anniversary of Toyota in the U.S.

May/Jun 2007

No more than one cup's worth of water can fit into a single cup. To hold more water, you need more cups.

Jan/Feb 2007

The “People's Car” From Dream to Reality

Jul/Aug 2006

Trust is key.

May/Jun 2006

Ask "why" five times about every matter.

Mar/Apr 2006

Always be studious and creative, and strive to stay ahead of the times.
-Five Main Principles of Toyoda, 1935-

Jan/Feb 2006

We reaped ample rewards for our pains.

Nov/Dec 2005

Building quality into processes.

Sep/Oct 2005

Defend your castle yourself.

Jul/Aug 2005

Good Thinking, Good Products.

May/Jun 2005

The Dream Lives On -Shoichiro Toyoda, 1952-

Mar/Apr 2005

Maintain quality through teamwork.

Jan/Feb 2005

The name "Toyota" symbolizes the energetic development of the company from family business to a true nationwide company.

Nov/Dec 2004

Do whatever it takes.

Sep/Oct 2004

Eliminate muda, mura, muri completely.

Jul/Aug 2004

Unless we establish a unique pattern of control and organization, no amount of financial resources will be sufficient.

May/Jun 2004

If a problem is left unsolved and the supervisor is uninformed, neither kaizen nor cost reduction can be applied. When there is trouble, stopping the machine means also identifying the problem. Once the problem is clear, kaizen becomes possible.

Mar/Apr 2004

Designing a car involves cooperation that interlaces the cultures and mentalities of different people.

Jan/Feb 2004

The more uncertain the future is, the more important it is to have this courage.

Nov/Dec 2003

We put everything into the development of this car . . .

Sep/Oct 2003

For us this was not only a tremendous challenge and a dream to fulfill, but an inevitable decision . . .

Jul/Aug 2003

What's an automobile industry without a passenger car?

May/Jun 2003

Be an innovative and creative thinker.

Mar/Apr 2003

Taking on challenges is the way to gain experience.

Jan/Feb 2003

Customers come first; then the dealers; and lastly, the maker.

Nov/Dec 2002

If each person makes the most sincere effort in his assigned position, the entire company can achieve great things.

Sep/Oct 2002

Open the window. It's a big world out there!

Jul/Aug 2002

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