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As of 2005, the Corolla is sold in over 140 countries and regions throughout the world, making it a globally strategic vehicle.
One of the main characteristics of this strategy that Toyota encourages is localization, which translates specifically into 'local production' based on the principle of genchi genbutsu. This enables the production of vehicles that meets the specific needs of its local area. Even vehicle design and specifications are optimized in line with the needs of the area.
And as for quality, the Toyota Corolla receives high praise from customers in every country and region where it is sold.
- Global Vehicle|
- Global Data|
- Motor Sports
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