Mar. 26, 2010

TMC Adds Environmentally Friendly Driving Course
to Safety Program

Tokyo—TOYOTA MOTOR CORPORATION (TMC) announces that on April 1 its safety education center "mobilitas" at Fuji Speedway in Shizuoka Prefecture, Japan, will add a course on environmentally friendly driving.

The new course will use the center's flat and wide-open areas, as well as its low-friction section, to teach businesses and organizations how to improve everyday fuel efficiency, mainly through smooth acceleration and using anticipatory driving techniques to avoid wasteful manoeuvring.

TMC has reaffirmed its commitment to customer safety as its top priority, based on the view that realizing a society free of traffic casualties requires an integrated effort encompassing people, cars and the traffic environment.  At the same time, TMC is actively involved in a variety of traffic-safety awareness activities, including an annual traffic-safety event for children at "mobilitas".

Outline of New Course

Dates	To meet reservations
Time	9:30 to 12:30 or 14:00 to 17:00
Fee	10,500 yen per person (including taxes)
Number of participants	6 per session (minimum 3)
Reservation	Via telephone: 0800-123-0250 (toll-free within Japan)
Further information	http://www.toyota.co.jp/mobilitas/ (Japanese language only)

Course Content

Orientation (classroom)	Overview of course and environmentally friendly driving
Practice driving	Warm-up session to get used to the vehicle and track
Current fuel efficiency	Measuring fuel efficiency of participants' current driving technique
Environmentally friendly driving	Checking driving posture, practicing smooth acceleration, learning to acquire smooth driving balance and anticipatory driving techniques
Post-training fuel efficiency	Measuring fuel efficiency of environmentally friendly driving
Summary	Distribution of handbook on environmentally friendly and safe driving