Tokyo—TOYOTA MOTOR CORPORATION (TMC) announces its production, domestic sales and export results, including those for subsidiaries Daihatsu Motor Co., Ltd. and Hino Motors, Ltd., for January 2010.

JANUARY 2010 RESULTS

Unit = one vehicle; figures in ( ) show year-on-year percentage change

	Toyota		Daihatsu		Hino		Total
PRODUCTION IN JAPAN*1
Passenger cars	247,295	(31.3)	45,080	(-13.7)	---	---	292,375	(21.5)
Trucks & buses	21,593	(3.7)	8,572	(-25.8)	6,584	(47.2)	36,749	(-0.3)
Total	268,888	(28.5)	53,652	(-15.9)	6,584	(47.2)	329,124	(18.6)
SALES IN JAPAN*2
Passenger cars	113,505	(51.2)	36,546	(-2.9)	---	---	150,051	(33.1)
Trucks & buses	7,538	(-8.5)	8,589	(9.2)	1,909	(-2.8)	18,036	(-0.2)
Total	121,043	(45.3)	45,135	(-0.8)	1,909	(-2.8)	168,087	(28.5)
EXPORTS
Passenger cars	118,890	(49.3)	2,901	(83.4)	---	---	121,791	(50.0)
Trucks & buses	12,038	(3.9)	611	(-43.9)	4,370	(46.4)	17,019	(8.7)
Total	130,928	(43.5)	3,512	(31.5)	4,370	(46.4)	138,810	(43.3)
OVERSEAS PRODUCTION*3	375,037	(83.8)	11,548	(52.3)	861	---	387,446	(83.1)
WORLDWIDE PRODUCTION	643,925	(55.8)	65,200	(-8.6)	7,445	(66.4)	716,570	(46.5)
*1Includes kits for overseas assembly; *2includes overseas production; *3excludes kits from Japan

January 2010 Highlights (year-on-year)
PRODUCTION IN JAPAN
Toyota

• Increase

Daihatsu

• Decrease

Hino

• Increase

Toyota + Daihatsu + Hino

• Increase

SALES IN JAPAN
Toyota

• Sixth consecutive month of increase
• Sales of Lexus vehicles were 3,833 units (201.8% increase)
• 50.8% share of market excluding minivehicles (3.0% increase); record high for month of January

Daihatsu

• Decrease
• Number of minivehicles sold was approximately 44,800 (0.3% increase);
  first increase in four months
• 34.9% share of minivehicle market (0.2% decrease)

Hino

• Decrease
• Number of standard trucks sold was approximately 900 (14.8% decrease)
• 39.6% share of the truck* market (2.3% increase)

Toyota + Daihatsu + Hino

• Sixth consecutive month of increase
• 45.8% share of market including minivehicles (2.5% increase); eighth
  consecutive month of increase and a record high for month of January

*Maximum loading capacity of more than four tons; excluding imported trucks


EXPORTS
Toyota

• First increase in sixteen months, due to increased exports to many regions,
  despite the decrease in exports mainly to the Middle East and Africa

Daihatsu

• First increase in twenty-one months, due to increased exports mainly to
  Europe, despite the decrease in exports mainly to Asia

Hino

• Third consecutive month of increase, due to increased exports mainly to
  Asia, Oceania and Latin America

Toyota + Daihatsu + Hino

• First increase in sixteen months

OVERSEAS PRODUCTION
Toyota

• Sixth consecutive month of increase, due to increased production in almost
  all regions; record high for month of January

Daihatsu

• Third consecutive month of increase, due to increased production mainly in
  Indonesia

Toyota + Daihatsu + Hino

• Sixth consecutive month of increase; record high for month of January

END