TOYOTA
News Release

October 6, 2005

 

Toyota Develops Shrub that Greatly Improves Air Quality
—New Cherry Sage Better Cleanses Air, Reduces “Urban Heat Island Effect”—
Tokyo — TOYOTA MOTOR CORPORATION (TMC) announced today that it has developed a new Cherry Sage shrub, known as “Kirsch Pink”, which has a greater capacity to cleanse the atmosphere than other currently available varieties.  The new shrub will be sold through TMC-subsidiary Toyota Roof Garden Corporation from March 2006.

Cherry Sage is a semi-evergreen shrub with a long flowering period.  TMC has been developing new varieties of Cherry Sage, noting that the shrub is highly effective in cleansing the atmosphere and reducing the “urban heat island effect”.  The new “Kirsch Pink” variety developed by TMC is approximately 30% more efficient in reducing the urban heat island effect and absorbing atmospheric pollutants, such as nitrogen oxide and sulfur dioxide, compared with conventional Cherry Sage, and is approximately 20% more efficient than the currently available, fast-growing “Kirsch Red”.  This makes TMC’s new variety ideal for promoting environmental improvement through greenery, by using it as park shrubbery or alongside city streets.

In addition, TMC has also developed a low-height, heat-resistant Roman chamomile, known as “Cruz”, and a heat-resistant, leafy lavender plant, known as “Argent”, which are both scheduled to go on sale at the same time as the Kirsch Pink.

Toyota is continuously striving to improve the quality of green areas and make progress in the improvement of the atmospheric environment through developing enhanced species of plant life.  TMC started selling its Gardenia plant, known as the “Wald”, which has a very high atmospheric-cleansing ability, in October 2003.

Summary of New Varieties of Shrubbery Developed by TMC
Classification Cherry Sage
(Salvia lamiaceae)
Roman Chamomile
(Asteraceae Chamaemelum)
Heterophylla
(Lamiaceae Lavandula)
Variety name Kirsch Pink Cruz Argent
Suggested retail price 380 yen/pot 380 yen/pot 480 yen/pot
Start of sales March 2006
Sales volume 10,000 pots per variety (2006 planned)
Important notes Patent applications for the varieties have been made
Cultivation/sales entity Toyota Roof Garden Corporation*
President: Takehito Sato
Head Office: Miyoshi-cho, Nishikamo-gun, Aichi Prefecture
Phone: 81 (0) 561-33-0757
*Established in 2001.  Engaged in the planning and construction of rooftop greening, the cultivation and sales of plants for use in rooftop and roadside greening.


CLOSE
(c) TOYOTA MOTOR CORPORATION. All Rights Reserved.