For Immediate Release
April 17, 2003
Toyota Unveils New Prius at
New York Auto Show
Tokyo—TOYOTA MOTOR CORPORATION unveiled at the New York International Automobile Show*1 today (April 16, New York time) its all-new U.S.-market Prius, marking the dawn of a new age of hybrid vehicles.

The new Prius represents a vast evolutionary step from the original Prius that was launched in 1997 as the world's first mass-produced hybrid passenger car. It features a new high-efficiency hybrid system that aims to set new global benchmarks in environmental performance and that heightens the "fun to drive"quotient. Its emphasis on universal design is reflected in operational controls that feature the latest in electronic-control technology and in styling and packaging that redefine the passenger vehicle category.

Innovative environmental and driving performance
  • Control-system advances, such as the adoption of a high-voltage electrical system for the motor and generator, and other improvements produce a motor output 1.5 times greater than that in the previous system, meaning a smoother and more-responsive hybrid experience.
  • Efforts to achieve world-leading levels of environmental performance have led to extremely high fuel efficiency and ultra-low emissions.
  • A new movement control system—based on Toyota's cutting-edge hybrid control technology—seamlessly integrates EPS, VSC, ABS, ECB and TRC*2 for improved driving stability.

State-of-the-art styling and technology
  • An advanced aerodynamic exterior envelops a spacious, comfortable cabin and a high-utility cargo space.
  • Innovative electronic controls that change the way drivers operate a vehicle include an electronically controlled gearshift and a push-type ignition switch.
  • Use of aluminum in the hood, rear door and suspension components, a more-compact hybrid system and other features allow for great achievements in weight reduction.

*1 Press days April 16, 17; public days: April 18-27
*2 Electric Power Steering, Vehicle Stability Control, Anti-lock Braking System, Electronically Controlled Brakes and Traction Control

Specifications for vehicle on display in New York
Length (mm) 4,445
Width (mm) 1,725
Height (mm) 1,490
Wheelbase (mm) 2,700
Hybrid
system		 Constant
maximum
output		 Engine kW(Ps)/rpm 57(78)/5,000
Motor 50(68)/1,200~1,540
System* kW(Ps)/vehicle speed km/h 82(113)/85 or greater
Constant
maximum
torque		 Engine N-m(kg-m)/rpm 115(11.7)/4,200
Motor 400(40.8)/0~1,200
System* N-m(kg-m)/vehicle speed km/h 478(48.7)/22 or lesser
Battery Nickel-metal hydride
* Maximum combined engine and hybrid battery output and torque constantly available within a specified vehicle speed range


Copyright 2003 Toyota Motor Corporation. All Rights Reserved.
The information in this release speaks as of the date issued. Toyota Motor Corporation does not, does not intend to, and expressly disclaims any duty to, update or correct such information.

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